gtmagency
gtmagency
×
Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Visionify's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | North America, Western Europe, Middle East, South/Southeast Asia | Tier 1: North America and Western Europe due to OSHA and regulatory enforcement pressure. Tier 2: Middle East and Asia where multinational manufacturers operate. |
| Employee Count | 500 to 50,000 employees on-site across one or more facilities | Prioritize 1,000+ employee facilities where SIF exposure is highest and safety budget exists for technology investment. |
| Industry / Vertical | Manufacturing (discrete and process), chemicals, logistics and warehousing, construction, energy | Tier 1: Manufacturing and chemicals. Tier 2: Logistics and warehousing. Tier 3: Construction and energy. |
| Key Qualifying Signal | 10+ existing IP cameras installed across one or more production or warehouse floors, indicating infrastructure readiness for AI overlay without new hardware spend | Prioritize accounts with 20+ cameras across multiple zones or sites, signaling multi-facility rollout potential and higher ACV. |
| Tech Stack | Hikvision, Dahua, Axis, or Bosch camera systems. EHS software such as Intelex, Cority, or Velociti. Microsoft Teams for communications. | Accounts with existing IP camera infrastructure and a named EHS platform are fastest to deploy and most likely to have a dedicated safety budget. |
| Revenue / Funding | Revenue $50M+ or private equity or publicly traded industrial company | Tier 1: PE-backed industrials and public manufacturers with multiple sites. Tier 2: Mid-market manufacturers with a single large flagship facility. |
| Intent Signals | OSHA citation or recordable incident in last 12 months, active EHS software evaluation on G2 or Capterra, job postings for EHS Manager or Safety Director, LinkedIn content about SIF reduction or worker safety AI | OSHA citation or recent workplace incident creates immediate urgency. Active EHS software review signals open budget and evaluation window. |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Director to C-Suite on safety and operations side. Manager level for initial champion entry. | VP and Director of EHS are economic buyers. Plant Manager and Operations Director are champions. EHS Manager is the day-to-day evaluator. |
| Primary Titles | VP of EHS, Director of Environment Health and Safety, Director of Operations, Plant Manager, Head of Safety | VP EHS and Director EHS hold budget. Plant Manager signs off on facility-level deployments. |
| Secondary Influencers | VP of Operations, Chief Risk Officer, Head of Facilities, IT Security Manager, Procurement Manager | IT Security Manager gates on-premise deployment approvals. CRO engages when workers comp costs or insurance premiums are a driver. |
| LinkedIn Keywords | EHS, workplace safety, SIF prevention, OSHA compliance, near-miss reporting, PPE compliance, process safety management, behavior-based safety, forklift safety, ISO 45001 | Prioritize profiles where these terms appear in headline or About section, indicating active ownership of safety outcomes rather than a peripheral role. |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| VP of Environment Health and Safety | VP | Total recordable incident rate, DART rate, SIF count, OSHA citations, workers comp costs, compliance audit pass rate | Manual spot-checks cover under 5% of floor activity. Near-misses go unreported. Proving safety ROI to the CFO. Scaling programs across multiple plants. | Posting about SIF reduction initiatives on LinkedIn, attending NSC or ASSP conference, downloading OSHA compliance guides, recent recordable incident at a facility | 24/7 AI coverage replaces manual audits. Automatic near-miss capture provides leading indicator data. Unified dashboard gives cross-site visibility for board-level reporting. |
| Plant Manager | Director | OEE, unplanned downtime, incident rate on-site, production output, regulatory audit outcomes | Balancing production throughput with safety compliance. Relying on EHS team for incident data but getting it days later. Forklift and pedestrian conflict zones. | Hiring for safety roles at the plant, posting about near-miss events or forklift safety, facility expansion announcements | Real-time alerts stop incidents before they disrupt production. On-premise processing means no IT dependency or latency. Live in under two weeks with existing cameras. |
| EHS Manager | Manager | PPE compliance rate, near-miss reports submitted, safety observation frequency, corrective action closure rate | Doing manual walkthroughs that catch a fraction of violations. Workers report fatigue from repetitive safety coaching. No consistent data across shifts. | Searching for computer vision safety tools on G2, posting about PPE compliance challenges, registering for EHS webinars | 50+ pre-built AI safety events active from day one. Zone-specific PPE rules with instant alerts replace manual rounds. Data feeds directly into EHS reporting. |
| Chief Risk Officer | C-Suite | Workers compensation cost per incident, insurance premium trajectory, liability exposure, regulatory fine history | Workers comp premiums rising after a run of incidents. Difficulty quantifying safety investment ROI. Exposure in chemical or heavy manufacturing environments. | Company named in OSHA inspection database, workers comp renewal upcoming, publicly disclosed workplace incident | Documented 72% reduction in incidents at comparable facilities. Continuous compliance monitoring reduces regulatory fine exposure. Builds auditable safety evidence trail. |
| Head of Operations or COO | C-Suite / VP | Production uptime, cost per unit, labor productivity, incident-related downtime | Safety incidents cause unplanned line stoppages and labor churn. No visibility into which zones or shifts carry the most risk. Compliance programs seen as cost centers. | Announcing facility expansions or new production lines, posting about operational efficiency, evaluating EHS or operational technology platforms | Proactive hazard detection reduces unplanned downtime. AI monitoring scales across new lines or facilities without adding headcount. On-premise deployment fits industrial IT constraints. |
Companies that receive OSHA citations are under immediate pressure to demonstrate corrective action. We target EHS and Operations leaders at those facilities within days of the citation becoming public to position Visionify as the fastest path to documented, continuous compliance.
OSHA Inspection DB
News Monitoring
Regulatory FilingsMap to Company
Find EHS Contacts
Verify EmailsEnrich FirmographicsIdentify Buying Committee
Email
LinkedInNew safety leaders are hired specifically to fix what was broken. They have a 90-day mandate, an open mind on tooling, and budget authority to make a fast impact. We reach them in their first 30 days before they lock in a vendor or approach.
Job Posting Monitor
LinkedIn Hiring Signal
New Role AnnouncementsIdentify New HireEnrich Account DataFind EmailEmailLinkedInNew or expanding facilities need safety infrastructure from day one and have capital budget allocated. We target EHS and Operations leaders at the expansion stage when camera infrastructure decisions are being made and safety programs are being built.
Press Release Monitor
LinkedIn Company Posts
Crunchbase SignalsIdentify AccountFind EHS and Ops ContactsVerify EmailsIdentify Buying CommitteeEmail
LinkedInWhen a prospect is already evaluating computer vision safety platforms, they have confirmed budget and urgency. We intercept them with Visionify's differentiated on-premise processing, 50+ pre-built scenarios, and 2 to 3 week deployment advantage before the competitor closes the deal.
Competitor Page Followers
G2 Category VisitorsLinkedIn Engagement ScrapeMatch to ICP AccountsFind Decision-Maker ContactsVerify EmailsIdentify Buying CommitteeEmailLinkedInEHS conference attendees are actively investing time in improving safety programs, confirming budget priority and personal ownership. We reach out immediately after the conference while intent is highest, referencing shared event context to book a post-event demo.
Conference Attendee ListLinkedIn Event Check-insEvent Hashtag ScrapersEnrich Attendee ProfilesMatch to ICP AccountsVerify EmailsBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
