gtmagency
gtmagency
×
Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Rhythms's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | US, Canada, UK, Australia, Western Europe | Tier 1: US and Canada. Tier 2: UK and Australia. |
| Employee Count | 100 to 2,500 employees | Sweet spot: 150 to 800. Below 100 lacks management complexity. Above 2,500 requires enterprise procurement cycles. |
| Industry / Vertical | B2B SaaS, fintech, health tech, enterprise software, professional services with recurring operating reviews | Prioritize SaaS companies with multi-team structures and quarterly business review cadences. |
| Key Qualifying Signal | Company uses or has recently churned from an OKR or goal-tracking tool such as Viva Goals, Lattice Goals, Gtmhub, Perdoo, Weekdone, or relies on spreadsheets and slide decks for executive reviews | Highest: active Viva Goals or Lattice Goals users facing deprecation or dissatisfaction. High: spreadsheet-based goal tracking with visible exec reporting pain. |
| Tech Stack | Jira, Salesforce, HubSpot, Slack, MS Teams, Notion, Asana, Linear, Looker or Tableau present in stack | Prioritize accounts with 3 or more of these tools. Rhythms connects directly and auto-pulls data, making the ROI immediate. |
| Revenue / Funding | Series A through Series D, or $5M to $200M ARR for bootstrapped companies | Highest priority: Series B and C companies that have recently raised and are scaling operating rigor. Seed-stage companies with $26M or more raised also qualify. |
| Intent Signals | Job postings for Chief of Staff, Head of Strategy and Operations, VP of Operations, or Business Operations Manager. G2 reviews or page visits for OKR tools. LinkedIn posts about exec alignment, quarterly planning, or OKR rollout failures. | Prioritize accounts actively hiring ops or strategy roles alongside visible OKR tool dissatisfaction signals. |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | C-Suite, VP, and Director level. Manager level as secondary influencer. | Primary: CXO and VP. Secondary: Director of Operations, Chief of Staff, Director of Strategy. |
| Primary Titles | CEO, COO, Chief of Staff, VP of Operations, VP of Strategy and Operations, Head of Business Operations, VP of Product | Highest: CEO and COO at 150 to 500-person companies. They own the operating rhythm and feel the prep pain directly. |
| Secondary Influencers | VP of Engineering, VP of Sales, Head of People, Director of Finance, Revenue Operations Lead | These personas own the team-level goals that feed into Rhythms. Loop in after primary persona is engaged. |
| LinkedIn Keywords | OKR rollout, quarterly business review, exec alignment, operating cadence, goal tracking, strategy execution, business review automation, weekly leadership sync, cross-functional alignment | Target profiles using these terms in posts, job descriptions they wrote, or skills and featured sections. |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| CEO / Co-Founder | C-Suite | Company goal attainment rate, executive team alignment, decision velocity, time-to-issue-resolution in staff meetings | Walks into weekly staff meetings without full context. Goals drift without visibility. Spends hours on pre-read prep or gets no pre-read at all. Hard to surface what is at risk before it becomes a crisis. | Posts about exec alignment, quarterly planning, or scaling culture. Searching for alternatives to Viva Goals or Lattice. Hiring a Chief of Staff. | AI-generated executive reviews that write themselves. Real-time goal status pulled from Jira, Salesforce, and HubSpot. Risk surfaces before the meeting. Zero manual prep. |
| COO / VP of Operations | C-Suite / VP | Operational efficiency, cross-team goal alignment, reporting cycle time, issue escalation speed | Manually aggregates status updates from 5 to 10 team leads each week. Reporting takes 2 to 3 days per cycle. Goal drift goes unnoticed until quarterly reviews. Difficult to hold teams accountable without a centralized operating layer. | Posting about operating systems, hiring for ops roles, actively evaluating OKR tools, using spreadsheets for goal tracking | Automated weekly status aggregation across all teams. Operating reviews that refresh themselves. Goal drift flagged automatically. Replaces manual reporting entirely. |
| Chief of Staff | Director / VP | Exec meeting prep quality, action item completion rate, leadership team alignment, meeting-to-decision ratio | Owns the burden of preparing exec briefings, chasing updates from team leads, and formatting reports. Spends 10 or more hours per week on recurring admin that adds no strategic value. | LinkedIn posts about exec ops, chief of staff communities, job change from a company using Viva Goals or similar tool | Pre-reads and business reviews generated automatically. Action items tracked and surfaced. Time freed from prep and spent on strategic work. |
| VP of Product | VP | Product goal attainment, roadmap alignment to company OKRs, sprint-to-strategy connection, team-level accountability | Product goals rarely stay connected to company strategy. Progress updates live in Jira or Notion and never surface to leadership. Misalignment is discovered at QBRs, not before. | Posting about product strategy or OKR failures. Using Jira and Linear with no goal layer connecting them to company OKRs. | Auto-pulls Jira progress into goal tracking. Product goals always visible and aligned to company-level OKRs. Drift flagged early. |
| VP of Sales / CRO | VP / C-Suite | Pipeline coverage, ARR attainment, forecast accuracy, sales team goal alignment | Pipeline metrics exist in Salesforce but never connect cleanly to exec reviews. Forecasts are manually updated. Leadership gets stale numbers in weekly reviews. | Hiring for RevOps, posting about forecast accuracy, using Salesforce with no automated reporting layer pushing into exec meetings | Salesforce data auto-surfaces into executive reviews. ARR and pipeline goals track themselves. Real-time numbers in every leadership sync. |
Rhythms was built by the team that created Ally.io and led Viva Goals at Microsoft, making this a direct credibility play. We target ops and executive leaders at companies actively using or recently churning from Viva Goals or similar OKR tools.
Detect Viva Goals tech stack
G2 review monitoring
OKR tool LinkedIn mentions
Tech stack signal enrichment
Enrich account firmographics
Find decision-maker contacts
Verify contact emailsIdentify Buying Committee
Email
LinkedInA new ops or strategy hire is a direct signal that executive operating complexity has outgrown the current system. We reach out to the existing CEO or COO before and after the hire to position Rhythms as the operating layer the new hire will thank them for.
Job posting detectionLinkedIn job board scrapeHiring signal monitoringEnrich company and headcountIdentify CEO and COO contactsVerify and waterfall emailsEmailLinkedInWhen a former user of Ally.io or Viva Goals lands at a new company, they carry the muscle memory of structured goal and review operations. We reach out immediately to re-activate them with Rhythms before any competing tool gets placed.
Track champion job changesLinkedIn profile monitoring
CRM alumni signal syncEnrich new company firmographicsVerify new contact emailMap new buying committeeIdentify Buying CommitteeEmailLinkedInExec review and goal alignment pain spikes visibly on LinkedIn during planning seasons. We monitor for these posts from qualified ICP personas and respond with a warm, timely outreach that mirrors their exact pain before pitching a demo.
LinkedIn post monitoringTopic keyword scraping
Social listening signalsEnrich poster profile and companyScore against ICP criteriaFind verified emailIdentify Buying CommitteeLinkedInEmailHigh-intent visitors who view the pricing or demo page but do not convert represent warm pipeline leaking out. We de-anonymize these visits, identify the buying committee, and reach out within 24 hours with a personalized message tied to the page they visited.
De-anonymize site visitors
Warm account signals
Intent data overlayEnrich visitor company and titleIdentify full buying committeeVerify emails for outreachBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
