gtmagency
gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Omegacube's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | United States, Canada | Prioritize US Midwest and Southeast manufacturing belts |
| Employee Count | 25 to 500 employees | Sweet spot is 50 to 250; below 25 too early, above 500 likely enterprise ERP locked |
| Industry / Vertical | Metal Fabrication, Aerospace and Defense, Medical Device Manufacturing, Industrial Machinery, Electronics Manufacturing, Automotive Tier 2 and 3, Retail Distribution | Prioritize Metal Fabrication, Aerospace, and Medical Device as highest-fit verticals |
| Key Qualifying Signal | Currently running QuickBooks, Fishbowl, JobBOSS, or spreadsheet-based production tracking with no integrated ERP | Highest priority if actively evaluating ERP alternatives or posting ops/IT hiring roles referencing ERP migration |
| Tech Stack | QuickBooks, Fishbowl, JobBOSS2, Sage 50, Excel-based scheduling, standalone MRP tools | Deprioritize accounts already running NetSuite, SAP, or Epicor unless clear dissatisfaction signals exist |
| Revenue / Funding | $3M to $75M annual revenue, bootstrapped or PE-backed growth stage | PE-backed manufacturers under operational transformation are highest urgency |
| Intent Signals | Job postings for ERP Administrator, Operations Manager, or Manufacturing Systems Analyst; G2 reviews of competitors; attendance at IMTS or similar trade events | Prioritize accounts with two or more simultaneous intent signals |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | C-Suite, VP, Director, Senior Manager | Prioritize CEO and COO at sub-150 headcount; VP Operations and IT Director at 150 to 500 |
| Primary Titles | CEO, COO, VP of Operations, Director of Manufacturing, Plant Manager, Director of IT | CEO and COO are economic buyers; VP Ops and Plant Manager are champions |
| Secondary Influencers | ERP Project Manager, Production Manager, Supply Chain Manager, Controller, CFO | CFO and Controller influence budget approval; Production Manager validates fit |
| LinkedIn Keywords | lean manufacturing, production scheduling, shop floor control, ERP implementation, MRP, workflow automation, discrete manufacturing, make-to-order, job shop | Profiles combining manufacturing ops language with ERP evaluation or digital transformation language are highest priority |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| CEO / Owner | C-Suite | Revenue growth, EBITDA margin, on-time delivery rate, customer retention | Lacks real-time visibility across production and finance, manual processes slowing growth, cannot scale without adding headcount | Searching ERP ROI calculators, reading ERP readiness content, attending IMTS or manufacturing expos | Unified view of operations and financials, scalable workflows without proportional headcount growth, faster decision-making |
| COO / VP of Operations | VP | OEE, schedule attainment, production yield, labor utilization, cost per unit | Disconnected systems between shop floor and back office, reactive scheduling, paper-based work orders slowing throughput | Posting jobs for Operations Analyst or ERP Admin, engaging lean manufacturing content on LinkedIn | Automated work orders, real-time shop floor visibility, integrated production scheduling that reduces firefighting |
| IT Director / Systems Manager | Director | System uptime, integration reliability, implementation risk, total cost of ownership | Maintaining patchwork of disconnected legacy tools, no API layer between MRP and accounting, high customization costs with current vendor | Evaluating ERP alternatives on G2 or Capterra, requesting demos from competitors, posting IT infrastructure roles | Low-code customization, cloud or on-premises flexibility, seamless integration with existing CAD and nesting tools |
| Plant Manager / Director of Manufacturing | Director / Manager | First-pass yield, downtime reduction, on-time shipment, scrap rate | No real-time production status, paper traveler inefficiencies, inability to trace quality issues back to job or material lot | Posting roles for Production Scheduler or Quality Engineer, engaging shop floor digitization content | Digital paperless shop floor, real-time job tracking, quality and compliance traceability built into production workflows |
| CFO / Controller | C-Suite / VP | Gross margin accuracy, inventory turns, cost variance, audit readiness | Reconciling production costs manually in QuickBooks, no job costing accuracy, inventory discrepancies between systems | Researching ERP pricing and ROI, attending finance-focused manufacturing webinars | Accurate job costing, automated financial reporting tied to production actuals, reduced month-end close time |
We identify SMB manufacturers still running entry-level or disconnected ERP tools and reach out before they begin a formal RFP process, positioning OmegaCube as the manufacturing-specific upgrade path.
Tech Stack Scan
Firmographic Filter
Intent Layer
Enrich Account Data
Verify ContactsScore IntentIdentify Buying Committee
Email
LinkedInWhen a manufacturer starts hiring ERP-adjacent roles, they are signaling an active implementation or evaluation. We intercept decision-makers before a vendor is selected.
Job Post Monitor
LinkedIn Jobs ScrapeFirmographic MatchEnrich Company ProfileFind Buying CommitteeValidate EmailsEmail
LinkedInDissatisfied ERP users who publicly post negative reviews are in active pain. We identify the reviewer's company and reach out with a direct alternative positioning message.
G2 Review ScrapeReviewer Company MatchFirmographic ValidateIdentify Reviewer CompanyFind Decision MakersValidate Contact EmailsIdentify Buying CommitteeEmailLinkedInManufacturers attending major trade shows are actively evaluating solutions and open to vendor conversations. We target attendees before and during the event window to book in-person or follow-up meetings.
LinkedIn Event Scrape
Hashtag MonitorExhibitor List ParseMatch to ICP AccountsFind Buying CommitteeVerify EmailsIdentify Buying CommitteeEmailLinkedInPast users who experienced OmegaCube at a prior employer carry institutional knowledge and credibility. When they land at a new manufacturer still on legacy tools, they are the fastest path to a warm introduction and deal.
Job Change TrackingLinkedIn Monitor
CRM Alumni MatchValidate New EmployerCheck New Employer StackFind New Employer ContactsBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
