gtmagency
gtmagency
×
Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Marq's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | US, Canada, UK, Australia | Tier 1: US-based organizations with distributed field teams or franchise networks |
| Employee Count | 50 to 5,000 employees with a marketing or creative team of at least 2 | Tier 1: 200 to 2,000 employees; Tier 2: 50 to 200 or 2,000+ |
| Industry / Vertical | Franchise networks, real estate brokerages, higher education, healthcare systems, associations, K-12 school districts, non-profits with chapters | Tier 1: Franchise and real estate; Tier 2: Higher ed and healthcare; Tier 3: Associations and K-12 |
| Key Qualifying Signal | Organization has 20 or more distributed locations, agents, franchisees, or chapters each producing local marketing content | Highest priority if 50 or more distributed content creators exist with no centralized template system |
| Tech Stack | Using Canva Teams, Adobe Express, or no dedicated brand templating tool; HubSpot or Salesforce CRM present; DAM tools like Bynder or Brandfolder indicate brand awareness | Canva Teams or Adobe Express users are highest priority as direct displacement targets |
| Revenue / Funding | SMB to enterprise: $5M to $500M ARR or revenue; franchise systems with 10 or more locations regardless of revenue | Tier 1: $10M to $150M revenue with active marketing budget; funded startups scaling distributed sales teams |
| Intent Signals | Searching for brand management software, on-brand templates, or Canva alternatives; G2 or Capterra reviews of Canva or Frontify; job postings for brand manager or content operations roles | Highest priority if multiple intent signals fire simultaneously within a 30-day window |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Director to C-Suite for enterprise deals; Manager level for SMB and team plan deals | Tier 1: VP or Director of Marketing; Tier 2: Brand Manager or Creative Director; Tier 3: Marketing Operations Manager |
| Primary Titles | VP of Marketing, Director of Marketing, Brand Manager, Creative Director, Director of Brand, Head of Content | Decision-maker and budget holder; Brand Manager is the day-to-day champion |
| Secondary Influencers | Marketing Operations Manager, Digital Marketing Manager, Franchise Marketing Manager, Communications Director | Influence purchase and drive internal adoption; engage in parallel to primary title |
| LinkedIn Keywords | brand consistency, brand templates, distributed marketing, franchise marketing, content at scale, brand enablement, brand governance, on-brand content, local marketing, creative operations | Weight toward profiles that list multiple keywords indicating active ownership of brand content production |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| VP of Marketing | VP | Brand consistency score, content production velocity, campaign execution speed across regions | Distributed teams creating off-brand content, creative team overwhelmed with repetitive requests, slow time-to-market for local campaigns | Searching brand governance tools, posting about brand control challenges on LinkedIn, reviewing DAM or brand management software on G2 | Centralized brand control with self-serve access for distributed teams, faster campaign deployment, reduced creative bottleneck |
| Brand Manager | Manager | Template adoption rate, number of brand violations caught, creative request volume reduction | Manually policing off-brand assets across agents or franchisees, spending hours on minor copy-change requests, no scalable way to enforce brand standards | Job posting for brand manager role, LinkedIn posts about brand compliance frustrations, downloading brand guidelines content | Lockable templates that enforce brand rules automatically, approval workflows, template analytics to track usage |
| Creative Director | Director | Design output quality, creative team utilization on strategic vs. production work, asset reuse rate | Creative team buried in low-value production requests leaving no capacity for strategic design, inconsistent asset versions circulating across teams | Posting about creative team burnout or design ops, evaluating Adobe Express or Canva alternatives, visiting Marq competitor pages | Templatized design library that removes repetitive production work, freeing creative team for high-impact projects |
| Marketing Operations Manager | Manager | Workflow automation rate, time saved on content requests, integration reliability with CRM and DAM | No automated connection between brand templates and CRM data or product feeds, manual content updates across markets, no audit trail for brand assets | Evaluating marketing automation or content ops tools, job posting for marketing ops role, intent data on DAM or MRM software | Custom data automations, API and webhook access, third-party integrations with HubSpot and Salesforce, template analytics |
| Franchise or Regional Marketing Manager | Manager | Local campaign launch speed, co-branded asset compliance, lead generation from localized content | Relying on corporate creative team for every local asset, inconsistent branding across franchisee locations, no easy way to personalize content for local market | Attending franchise marketing conferences, searching for local marketing tools or franchise marketing platforms, posting about franchisee enablement | Self-serve branded templates pre-approved by corporate, local personalization within locked brand guardrails, instant publish to social or print |
We target marketing and brand leaders at organizations already paying for Canva Teams or Adobe Express who have distributed teams, proving Marq's locking and brand governance capabilities solve the off-brand content problem Canva cannot. We reach VP and Director-level contacts at franchise, real estate, and healthcare organizations with 50 or more employees.
Detect Canva Stack
Confirm Adobe Express Use
Cross-reference ICP Verticals
Enrich Account Data
Find Contact EmailsVerify Distributed Team SizeIdentify Buying Committee
Email
LinkedInWe intercept franchise and multi-location brands at the moment they are investing in brand headcount, reaching decision-makers before a new hire lands and locks in tooling decisions. The timing allows Marq to shape the tech stack selection from day one.
Scrape Franchise Job Posts
Monitor LinkedIn JobsCross-check Hiring VolumeEnrich Company ProfileFind Decision-Maker Contacts
Verify Location CountEmail
LinkedInWe de-anonymize high-intent visitors from target ICP accounts who browse Marq's pricing or comparison pages, then launch a same-day personalized outreach sequence before they convert to a competitor. Speed and personalization are the edge.
De-anonymize Site Visitors
Identify Account from IP
Flag Pricing Page VisitsMatch Visitor to ContactEnrich with Title and VerticalPull Email AddressIdentify Buying CommitteeEmailLinkedInWe track former Marq users and champions who move to new organizations and reach out within the first 60 days of their new role, when they are actively evaluating and implementing tools. Their prior experience means a very short sales cycle and high close rate.
Track Champion Job ChangesMonitor LinkedIn UpdatesFlag Net-New AccountsEnrich New Employer AccountConfirm No Marq LicenseFind New Work EmailIdentify Buying CommitteeEmailLinkedInWe monitor LinkedIn for posts from ICP-fit marketing leaders using brand-pain keywords, then reach out within 24 hours with a reply or direct message that directly mirrors their stated frustration and positions Marq as the specific solution. Relevance and timing drive reply rates.
Monitor Brand Pain PostsScrape LinkedIn Posts
Flag ICP-fit AuthorsEnrich Post Author ProfileFind Work EmailVerify Account ICP FitBuying CommitteeLinkedInYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
