gtmagency
gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Hiya's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | United States, Canada, United Kingdom, Western Europe, Latin America (markets where Hiya carrier partners operate) | Prioritize US and UK first, then Canada and Western Europe where carrier integrations are live |
| Employee Count | 200 to 10,000 employees with dedicated outbound calling teams of 20 or more reps | Prioritize 500 to 5,000 employee companies with established contact center or inside sales functions |
| Industry / Vertical | Financial services, insurance, healthcare, debt collection, home services, logistics, telehealth, auto dealerships, and any B2C brand with high outbound call volumes | Prioritize insurance carriers, banks, healthcare providers, and debt collection agencies first as call answer rates are mission-critical to revenue |
| Key Qualifying Signal | Outbound call volume per month of 100K or more, indicating significant reliance on phone-based customer outreach where branded caller ID directly lifts answer rates and revenue | Tier 1: 1M+ calls per month. Tier 2: 100K to 1M calls per month. Disqualify below 100K monthly outbound calls |
| Tech Stack | Uses Salesforce, HubSpot, or similar CRM with telephony integrations. Contact center platforms such as Genesys, NICE inContact, Five9, Talkdesk, Twilio, or Avaya | Prioritize Salesforce and Five9 users as Hiya has existing integrations and case studies in those stacks |
| Revenue / Funding | Revenue of $10M or more annually for SMB mid-market. Enterprise accounts $100M and above. Funded startups Series B and beyond with active outbound sales motions | Prioritize $50M and above revenue companies or Series C and beyond funded companies with outbound-led growth |
| Intent Signals | Companies researching branded caller ID, robocall compliance (STIR/SHAKEN), call answer rate optimization, or spam label remediation. FCC compliance deadlines, hiring of compliance or telecom ops roles | Prioritize accounts showing G2 intent on branded calling or caller ID solutions and accounts flagged for TCPA or FCC compliance activity |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Director to C-Suite for enterprise deals. Manager to VP for mid-market deals | Prioritize VP and above as budget holders. Directors are strong champions for technical evaluation |
| Primary Titles | VP of Contact Center Operations, VP of Sales Operations, Head of Revenue Operations, Director of Customer Experience, VP of Customer Success, Chief Revenue Officer | Prioritize VP of Contact Center Operations and VP of Sales Operations as they own call answer rate KPIs directly |
| Secondary Influencers | VP of Compliance, Telecom Operations Manager, Director of IT Infrastructure, VP of Marketing (for brand identity on calls) | Engage compliance and telecom ops as technical validators. Marketing is a champion for branded identity use case |
| LinkedIn Keywords | call answer rate, contact center optimization, outbound dialing, STIR SHAKEN, branded caller ID, spam label, robocall compliance, call deflection, sales connect rate, live answer rate | Flag prospects whose profiles or posts reference declining answer rates, spam labels, or compliance mandates as warm signals |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| VP of Contact Center Operations | VP | Call answer rate, agent utilization, cost per contact, first call resolution, customer satisfaction score | Spam labels on outbound numbers destroying answer rates, agents wasting time on unanswered dials, customer complaints about unknown calls | Researching branded caller ID vendors, posting about declining connect rates, attending contact center industry events | Hiya Branded Call lifts answer rates by displaying company name, logo, and call reason, reducing wasted dials and improving agent productivity |
| VP of Sales Operations | VP | Sales connect rate, pipeline generated from outbound calls, revenue per rep, dial to demo ratio | Low connect rates from outbound prospecting calls, reps flagged as spam, deals lost because decision makers screen unknown numbers | Searching for call answer rate tools, hiring for outbound dialing roles, evaluating contact center tech stack | Branded caller ID increases connect rate so more dials convert to live conversations and qualified pipeline |
| Chief Revenue Officer | C-Suite | Revenue growth, pipeline coverage, win rate, customer acquisition cost, retention | Revenue leakage from unanswered outbound calls, inability to reach high-value prospects or at-risk customers by phone, compliance risk exposure | Public statements about pipeline generation challenges, hiring SDR managers, LinkedIn posts on outbound effectiveness | Hiya connects CRO-level revenue goals to a direct increase in answered calls and closed deals, with measurable lift in outbound-sourced revenue |
| VP of Compliance or Telecom Operations | VP / Director | Regulatory compliance rate, spam complaint volume, STIR SHAKEN attestation status, FCC audit readiness | STIR SHAKEN compliance complexity, numbers being mislabeled as spam by carriers, risk of FCC enforcement action, managing number reputation across carriers | Searching TCPA and FCC compliance content, attending telecom regulatory webinars, posting about robocall mitigation | Hiya Number Registration and Caller Reputation tools fix spam labels, ensure STIR SHAKEN compliance, and protect number reputation across networks |
| Director of Customer Experience | Director | Customer satisfaction score, net promoter score, first contact resolution, customer effort score, inbound call deflection rate | Customers not answering calls for appointment reminders, payment alerts, or fraud notifications because they do not recognize the number | Researching proactive outreach solutions, reviewing tools for healthcare or financial services patient and customer communication | Hiya Branded Call with call reason display increases answer rates on critical customer communications such as fraud alerts, appointment reminders, and account updates |
We target contact center and compliance leaders at high-volume outbound callers whose numbers have been mislabeled as spam, causing direct revenue loss from unanswered calls. This is a high-urgency trigger because every day of spam labeling is measurable lost revenue.
Number Complaint Scrape
G2 Intent Detection
Bombora Intent Feed
Company and Contact Enrich
Verify Contact Email
Tech Stack Check
Identify Buying Committee
Email
LinkedInWe intercept companies actively building or scaling outbound calling teams before they lock in their tech stack. New contact center headcount signals they are investing in phone-based outreach and are most receptive to tools that improve call answer rates.
Job Posting Scrape
LinkedIn Jobs Monitor
PredictLeads Hiring FeedAccount and Contact EnrichFind Decision Maker EmailVerify Industry and Call VolumeEmail
LinkedInWe target companies already aware of the branded caller ID category by scraping followers and engagers of Hiya's direct competitors. These prospects are already educated buyers and are in active evaluation, making conversion faster.
Competitor Follower ScrapeLinkedIn Engagement ScrapeG2 Competitor ReviewsEnrich Follower ProfilesMatch to ICP AccountsFind and Verify EmailIdentify Buying CommitteeEmailLinkedInWe de-anonymize warm website visitors who are already researching Hiya's solutions and convert them with a personalized outreach sequence before they evaluate a competitor. These are the highest-intent accounts in the funnel.
Website Visitor De-Anon
Warm Account Detection
Intent Page TrackingEnrich Visitor to ContactVerify Email AddressPull Account Tech StackIdentify Buying CommitteeEmailLinkedInWe target compliance, legal, and telecom operations leaders at high-volume outbound callers who are actively navigating FCC robocall regulations. Compliance urgency is a hard deadline trigger that creates immediate budget justification for Hiya's Number Registration and Caller Reputation products.
LinkedIn Topic Monitor
Social Listening FeedBombora Compliance Intent
Web Content MonitorEnrich Account and ContactsFind Compliance and Ops ContactsVerify EmailsBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
