gtmagency
gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps GestureTek's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | North America, Western Europe, Australia, UAE | Tier 1: US, UK, Germany, UAE. Tier 2: Canada, France, Australia |
| Employee Count | 20 to 500 employees | Prioritize 50 to 250 for experiential agencies and venue operators with dedicated AV or technology budgets |
| Industry / Vertical | Experiential marketing agencies, museums and science centers, amusement and theme parks, retail brand experience, digital out-of-home, healthcare rehabilitation centers, corporate event production | Tier 1: Experiential agencies and retail brand experience. Tier 2: Museums, theme parks, healthcare rehab |
| Key Qualifying Signal | Company has deployed or is actively budgeting for interactive digital installations at physical venues, trade show booths, or branded experience centers | Highest priority if they have 3 or more installed interactive displays or a recurring experiential event budget |
| Tech Stack | Digital signage platforms (BrightSign, Scala, Signagelive), AV integration tools, Unity or Unreal for interactive content, event tech platforms | Prioritize accounts using BrightSign or Unity, signaling existing interactive content investment |
| Revenue / Funding | $2M to $200M annual revenue or recent Series A to C funding for experience-driven brands | Prioritize funded brands with physical retail or event presence and marketing-led growth mandates |
| Intent Signals | Job postings for AV technician, experiential designer, or interactive content producer. Recent trade show exhibitor activity. RFPs for immersive displays or digital signage upgrades | Highest priority if posting for experiential roles and exhibiting at trade shows simultaneously |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Director to C-Suite at agencies and brands, Manager to Director at venue operators | Prioritize VP and Director level with direct budget authority over experiential or AV projects |
| Primary Titles | VP of Experiential Marketing, Director of Brand Experience, Creative Director, Head of Digital Signage, Director of Interactive Technology, Chief Experience Officer | VP Experiential and Creative Director are highest intent, they spec the technology and control vendor selection |
| Secondary Influencers | AV Integration Manager, IT Director, Head of Events, Retail Innovation Manager, Museum Technology Curator | Loop in AV and IT once primary champion is engaged, they influence procurement and installation approval |
| LinkedIn Keywords | experiential marketing, immersive experience, interactive installation, digital signage, gesture control, location-based entertainment, visitor engagement, interactive display, AV integration, brand activation | Prioritize profiles combining experiential plus digital signage or immersive plus installation keywords |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| VP of Experiential Marketing | VP | Campaign engagement rate, dwell time at activations, brand recall lift, number of activations per quarter | Differentiating brand activations in crowded event environments, justifying experiential spend with measurable engagement data, finding scalable technology that works across multiple venues | Posting RFPs for immersive activations, speaking at experiential marketing conferences, engaging with interactive installation content on LinkedIn | GestureFX delivers measurable dwell time and engagement lifts at activations with no wearable or touchscreen required, making it hygienic, scalable, and visually distinctive |
| Creative Director at Experiential Agency | Director | Client retention, activation concept win rate, quality of creative output, award submissions | Sourcing technology that matches bold creative concepts, working with vendors who offer custom content production, avoiding off-the-shelf solutions that look generic | Searching for interactive projection vendors, posting about immersive campaign concepts, attending trade shows like EXHIBITORLIVE or Experiential Marketing Summit | GestureTek offers custom creative and design services alongside hardware, letting agencies pitch bespoke interactive experiences without needing in-house technical development |
| Director of Retail Innovation | Director | In-store conversion uplift, foot traffic dwell time, new store format rollouts, technology pilot success rate | Making physical retail competitive with e-commerce on engagement, piloting new in-store technology without disrupting operations, proving ROI to merchandising teams | Hiring for retail technology roles, attending NRF or similar retail innovation events, evaluating digital signage vendors | ScreenFX and WallFX convert passive foot traffic into active brand engagement without requiring staff interaction, with plug-and-play deployment suitable for retail rollouts |
| Museum or Science Center Technology Curator | Manager to Director | Visitor satisfaction scores, exhibit uptime, repeat visit rate, educational engagement metrics | Maintaining aging interactive exhibits on limited budgets, sourcing touchless interactivity for hygiene-conscious post-pandemic visitors, engaging diverse age groups with physical exhibits | Posting exhibit renovation RFPs, attending AAM or similar museum professional conferences, researching gesture-controlled exhibit technology | GestureTek's touchless gesture control is purpose-built for high-traffic public environments, with 8,000 plus installs in museums and science centers providing proven reliability and visitor engagement |
| Healthcare Rehabilitation Technology Director | Director | Patient engagement in therapy sessions, therapy outcome scores, technology adoption by clinical staff, equipment utilization rate | Finding engaging motion-based therapy tools that motivate patients, integrating gesture technology with existing clinical workflows, securing reimbursement or grant funding for technology investments | Researching gesture rehabilitation platforms, attending ACRM or OT-PT conferences, reviewing GestureTek Health case studies | GestureTek Health's gesture-controlled rehabilitation systems have clinically proven patient engagement benefits and are already deployed globally in rehabilitation settings, with purpose-built clinical applications |
Scrape confirmed exhibitors and attendees from experiential and AV trade shows who are actively investing in interactive brand experiences. Target VP Experiential and Creative Director personas at agencies and brands with existing activation budgets.
Scrape exhibitor list
Pull attendee data
Cross-reference LinkedIn
Enrich company profiles
Find verified emails
Validate ICP fitIdentify Buying Committee
Email
LinkedInIntercept brands and agencies the moment they signal investment in interactive or AV capabilities through hiring activity. These accounts are actively building or expanding gesture and display infrastructure, making them high-intent buyers.
Monitor job postingsTrack LinkedIn jobsValidate company profileEnrich account dataIdentify buying committeeFind contact emailsEmail
LinkedInScrape followers and active engagers of competitor LinkedIn pages to identify buyers who are already in the market for gesture-controlled interactive display technology. Reach them before competitors close the deal.
Scrape competitor followersScrape competitor engagersMatch to ICP accountsEnrich prospect profilesVerify business emailsScore against ICPIdentify Buying CommitteeEmailLinkedInDe-anonymize companies visiting GestureTek product pages and immediately route the right buyer persona into a fast-follow outbound sequence. Capture demand already generated by the site before it goes cold.
De-anonymize site visitors
Identify visiting company
Match page visited to product intentEnrich visiting companyFind buyer contactsValidate emailsIdentify Buying CommitteeEmailLinkedInMonitor LinkedIn for buyers publicly discussing immersive and interactive display topics and reach out within 24 to 48 hours while the topic is top of mind. These are warm prospects signaling intent through their own content.
Monitor LinkedIn postsScrape post engagers
Flag relevant profilesEnrich flagged profilesFind verified emailBuying CommitteeLinkedInYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
