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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps eHawk's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | United States, all states with active probation, parole, pretrial, or community corrections programs | Prioritize states with recent justice reform legislation or documented supervision budget pressures |
| Employee Count | 10 to 500 full-time agency staff (officers, administrators, supervisors) | Prioritize agencies with 25 to 200 officers where caseload burden is documented and headcount growth is flat |
| Industry / Vertical | County and municipal probation departments, state parole boards, pretrial services units, treatment courts, juvenile services, departments of corrections, community corrections providers | Prioritize county-level probation and pretrial agencies with 500 or more active supervised individuals |
| Key Qualifying Signal | Agencies supervising 500 or more active individuals per office with manual or legacy documentation workflows and high officer-to-caseload ratios | Highest priority when agency has 1,000 or more supervised individuals and no modern AI-assisted supervision platform in place |
| Tech Stack | Legacy case management systems (Tyler Technologies, Equivant, Northpointe, homegrown spreadsheet-based tracking), ankle monitor vendors (BI Inc., Attenti, Supercom) | Prioritize accounts using ankle monitor-only or spreadsheet-based supervision with no mobile check-in capability |
| Revenue / Funding | Government-funded agencies with annual supervision budgets of $500K or more; grant-funded pilot programs via DOJ, BJA, or state justice reinvestment initiatives | Prioritize agencies that have received BJA or state justice reinvestment grants in the last 24 months |
| Intent Signals | Searching for probation supervision software, community supervision technology, or pretrial monitoring alternatives; publishing RFPs for supervision technology; attending NIC, ACA, or APPA conferences | Prioritize agencies actively publishing RFPs or attending APPA national and regional conferences |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Director, Chief, Superintendent, Deputy Director, Administrator, Division Manager | Prioritize Director and Chief-level titles with budget authority over supervision technology and staffing |
| Primary Titles | Chief Probation Officer, Director of Pretrial Services, Director of Community Corrections, Superintendent of Probation, Director of Parole Operations, Court Administrator | Prioritize Chief Probation Officer and Director of Pretrial Services as primary economic buyers |
| Secondary Influencers | Deputy Chief Probation Officer, Supervising Probation Officer, IT Director (justice/government), Grants Manager, Court Technology Coordinator | Engage IT Directors and Grants Managers early as internal champions for procurement and funding approval |
| LinkedIn Keywords | probation officer, parole supervision, pretrial services, community corrections, case management, supervision technology, criminal justice reform, reentry, evidence-based supervision, officer caseload | Target profiles actively posting about caseload stress, officer retention, or supervision reform |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| Chief Probation Officer | C-Suite/Director | Recidivism rate, failure-to-appear rate, cost per supervised individual, officer retention, compliance rate | Budget cuts with growing caseloads, officer burnout and turnover, inability to demonstrate outcomes to county commissioners or courts | Attending APPA conferences, publishing RFPs for supervision technology, posting about officer staffing shortages on LinkedIn | 50% FTA reduction, $100M in agency savings across network, 25% officer capacity increase within 6 months |
| Director of Pretrial Services | Director/VP | Pretrial release success rate, FTA rate, court date compliance, cost versus detention alternatives | Pressure from judges and courts to reduce FTAs without increasing detention, lack of real-time participant data, manual court date reminders | Searching for pretrial monitoring alternatives, researching ankle monitor replacement, attending NIC or state pretrial conferences | GPS smartphone monitoring replacing ankle monitors, automated court date reminders, 50% FTA reduction |
| Supervising Probation Officer | Manager | Officer caseload size, documentation completion rate, incident response time, caseload risk distribution | Supervising overloaded officers, managing documentation backlogs, identifying high-risk cases before incidents occur | Posting on LinkedIn about documentation burden, searching for case management automation tools | 8 or more hours saved per officer per week, AI-generated visit summaries, real-time risk dashboards via RePath IQ |
| IT Director (Government/Justice) | Director | System uptime, integration success with existing CMS, data security compliance, implementation timeline | Integrating new platforms with legacy case management systems, ensuring SOC 2 compliance, managing vendor relationships | Evaluating government justice technology vendors, reviewing SOC 2 certifications, attending government IT conferences | SOC 2 Type II certified platform, dedicated implementation team, CMS integration support |
| Grants Manager / Program Administrator | Manager | Grant utilization rate, program outcome reporting, compliance documentation for funders, renewal eligibility | Demonstrating measurable outcomes to BJA or state funders, generating compliance reports, justifying technology spend to oversight bodies | Applying for BJA or state justice reinvestment grants, searching for evidence-based supervision tools for grant narratives | Quantified outcomes (50% FTA reduction, $4M saved by single agency) usable in grant reports and renewal applications |
We identify agencies actively in buying mode via public procurement databases and route outreach to the Chief Probation Officer or Director of Pretrial Services before the RFP closes, positioning RePath as the modern alternative to legacy ankle monitor and CMS vendors.
Monitor RFP DatabasesTrack GovWin / SAM.gov
Scrape State Procurement Portals
Identify Agency Decision Makers
Enrich Contact and Agency Data
Verify Email AddressesIdentify Buying Committee
EmailWe scrape attendee and speaker lists from criminal justice supervision conferences to identify agency directors and chief probation officers actively seeking new approaches, then reach out while their intent is highest immediately post-conference.
Scrape APPA Attendee ListsMonitor Conference Hashtags
Track LinkedIn Event AttendeesMatch Attendees to AgenciesEnrich Title and EmailVerify DeliverabilityEmail
LinkedInNew directors have a 90-day mandate to assess and improve operations, making them the highest-converting entry point. We track leadership transitions at target agencies and reach out within the first 30 days of the new hire's tenure.
Track LinkedIn New HiresMonitor Agency Press ReleasesScan Government Job Change SignalsEnrich New Hire ProfileFind Agency Org ChartVerify Work EmailIdentify Buying CommitteeEmailLinkedInAgencies actively hiring supervision officers are experiencing caseload pressure and are open to tools that multiply officer capacity. We intercept these agencies before they add headcount and position RePath as a way to get more from existing staff.
Monitor Indeed and LinkedIn JobsTrack Government Job BoardsScrape Agency Career PagesIdentify Agency Decision MakersEnrich Agency and ContactValidate EmailIdentify Buying CommitteeEmailWe monitor LinkedIn for real-time pain signal posts from probation and pretrial agency leaders and route warm outreach to posters within 24 hours while their frustration and openness to solutions is at its peak.
Monitor LinkedIn Posts by KeywordScrape Relevant Post Engagers
Track Justice Reform ConversationsEnrich Poster Profile and AgencyFind Decision Maker EmailVerify Email DeliverabilityBuying CommitteeLinkedInYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
