gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Diagnocat's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | USA, Canada, UK, Germany, Australia, UAE, Netherlands, Nordics | Tier 1: USA, UK, Germany. Tier 2: Canada, Australia, UAE |
| Employee Count | 5 to 200 staff across clinical and admin roles | Sweet spot: 10 to 80 employees, indicating multi-chair or DSO-affiliated practice |
| Industry / Vertical | Dental clinics, DSOs, dental laboratories, oral surgery centers, orthodontic groups | Tier 1: multi-location DSOs and group practices. Tier 2: single high-volume specialist clinics |
| Key Qualifying Signal | Clinic operates 1 or more CBCT or digital intraoral X-ray units and performs implant, ortho, or endo cases regularly | Highest: 2 or more CBCT units or 5 or more chairs. Immediate outreach trigger |
| Tech Stack | Dental practice management software (Dentrix, Eaglesoft, Carestream, Planmeca Romexis, Sidexis, Vatech EzDent), CBCT from Sirona, Vatech, Planmeca, or Carestream | Prioritize clinics running Planmeca, Vatech, or Sirona as direct integration partners |
| Revenue / Funding | Estimated clinic revenue $1M to $20M annually, or DSO with $5M+ group revenue | DSOs with recent expansion funding or new location announcements get Tier 1 priority |
| Intent Signals | Searching for dental AI software, AI radiograph analysis, CBCT reading tools, or implant planning software. Active on G2 or Capterra reviewing dental software | High: review activity on G2 for Overjet or Pearl (direct competitor comparison signal) |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Owner, Partner, Director, Head of Operations, Lead Clinician | Prioritize owner-operators and clinical directors with budget authority |
| Primary Titles | Dental Practice Owner, Principal Dentist, Chief Dental Officer, DSO Chief Clinical Officer, Oral and Maxillofacial Surgeon, Implantologist | Owner and CDO titles get immediate outreach. Implantologists and surgeons are strong secondary openers |
| Secondary Influencers | Practice Manager, Head of Digital Dentistry, Radiologist, IT Manager, Treatment Coordinator | Loop in Practice Manager and Treatment Coordinator after primary contact engaged |
| LinkedIn Keywords | CBCT, digital dentistry, implant planning, dental AI, radiograph analysis, cone beam, OPG, practice efficiency, case acceptance | Profiles mentioning CBCT and implant planning together signal highest purchase intent |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| Dental Practice Owner / Principal Dentist | C-Suite / Owner | Case acceptance rate, revenue per chair, patient throughput, net promoter score | Time lost on manual report writing, inconsistent diagnosis documentation, patients not accepting treatment plans due to poor visual communication | Searching for AI dental diagnostics, attending implant or digital dentistry conferences, posting about case acceptance challenges on LinkedIn | AI-generated radiological reports in minutes, patient-facing 3D visuals that increase case acceptance, 2-week onboarding with no disruption to workflow |
| Chief Dental Officer (DSO) | C-Suite / VP | Standardization across locations, clinician utilization, group revenue growth, compliance and audit readiness | Inconsistent diagnostic quality across clinics, high cost of radiologist review, difficulty scaling clinical standards to new locations | DSO expansion announcements, hiring clinical standardization roles, evaluating enterprise dental software on G2 | Centralized AI analysis across all locations, standardized structured reports, analytics dashboard for group-level clinical oversight |
| Implantologist / Oral Surgeon | Director / Senior Clinician | Implant case volume, pre-surgical planning accuracy, complication rate, referral volume | CBCT interpretation is time-consuming, manual implant planning is error-prone, patient education on surgical need is difficult | Attending implant congresses (ITI, AO), posting CBCT case images on LinkedIn, searching implant planning software | Automated CBCT-based implant report, 3D superimposition models for surgical planning, shareable patient visuals that justify implant recommendation |
| Practice Manager / Head of Operations | Manager / Director | Admin time per patient, software subscription costs, staff onboarding time, scheduling efficiency | Too many disconnected software tools, staff constantly switching systems, manual charting and data entry errors | Job postings for dental software administrator, reviewing dental practice management integrations | Single unified platform replacing multiple tools, automatic dental and periodontal charting, connects to existing PMS and imaging hardware in under 2 weeks |
| Treatment Coordinator | Manager / Individual Contributor | Case conversion rate, consultation-to-booking ratio, patient satisfaction scores | Difficulty explaining complex diagnoses to patients in lay terms, lack of visual aids, long gap between scan and report delivery | Internal champion once clinical director adopts, searching for patient communication tools or case presentation software | AI-generated patient-friendly visuals and 3D models, Transcriptor auto-notes from consult, faster report turnaround improves same-day case acceptance |
We identify clinics already operating CBCT hardware that Diagnocat natively integrates with, and reach out to the owner or clinical director with a hardware-specific hook showing exactly how AI analysis plugs into their existing setup.
Detect CBCT vendor stack
Vendor directory scrape
Dental equipment listingsEnrich clinic firmographics
Find owner or CDO contact
Verify emailIdentify Buying Committee
Email
LinkedInWe scrape followers and engagers of Diagnocat's direct competitors on LinkedIn, filter for clinic owners, CDOs, and implantologists, and intercept them mid-evaluation with a direct comparison positioning Diagnocat as the only platform covering 2D, 3D, and AI consult transcription in one system.
Scrape competitor followersCapture post engagersEnrich LinkedIn profilesMatch to clinic and roleVerify email addressEmail
LinkedInWe scrape attendee lists or LinkedIn event check-ins from high-intent dental conferences, filter for implantologists and multi-location clinic owners, and reach out immediately after the event with messaging tied to themes from that specific conference.
Scrape event attendeesLinkedIn event check-in scrapeConference exhibitor and speaker listEnrich attendee profilesFind clinic affiliation and emailVerify deliverabilityIdentify Buying CommitteeEmailLinkedInWe monitor job boards for DSOs and dental groups hiring roles tied to imaging, clinical operations, or patient case presentation, and reach out to the CDO or operations director with positioning around replacing fragmented tools with one AI-native platform before the new hire defines the stack.
Monitor dental job postings
LinkedIn jobs signal feed
Track hiring velocity by clinicIdentify DSO parent companyFind CDO or VP Ops contactVerify and score emailIdentify Buying CommitteeEmailLinkedInWe de-anonymize clinic visitors to Diagnocat's product and integration pages, identify the clinic and buying role, and trigger a same-day outreach sequence that references what they were researching to convert warm intent into a booked call.
De-anonymize site visitors
Capture page-level intent
Real-time visitor alertsMatch visitor to LinkedIn profileEnrich clinic and role dataFind verified work emailBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
