gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps CoordiNation Centric's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | United States, with priority on states where RPM reimbursement is confirmed (FL, TX, CA, NY, IL) | Tier 1: states with Medicaid RPM coverage; Tier 2: remaining US states with strong Medicare FFS populations |
| Employee Count | Independent or group practices with 2 to 50 physicians; home health agencies with 10 to 200 staff | Tier 1: 5 to 25 physicians actively managing chronic panels; Tier 2: 2 to 4 physician independent practices |
| Industry / Vertical | Primary care, internal medicine, family medicine, cardiology, endocrinology, nephrology, home health agencies, skilled nursing facilities | Tier 1: primary care and internal medicine groups with documented diabetes or hypertension patient volumes; Tier 2: cardiology and nephrology; Tier 3: SNFs and home health |
| Key Qualifying Signal | Active RPM patient panel size of 50 or more chronic disease patients (diabetes, hypertension, COPD, CHF) eligible for CPT 99453/99454/99457 reimbursement | Tier 1: 100 or more eligible chronic patients not yet enrolled in an RPM program; Tier 2: 50 to 99 eligible patients with no current RPM vendor |
| Tech Stack | EHR platforms such as Epic, Cerner, eClinicalWorks, DrChrono, NextGen, Athenahealth; practice management software indicating active billing operations | Tier 1: practices on eClinicalWorks or Athenahealth without a confirmed RPM integration; Tier 2: Epic or Cerner shops open to third-party RPM overlay |
| Revenue / Funding | Annual practice revenue of $500K to $20M; home health agencies with Medicare or Medicaid contracts; no specific funding stage required | Tier 1: practices generating $1M or more in annual revenue with documented readmission penalties or value-based care contracts; Tier 2: smaller independent practices with Medicaid managed care contracts |
| Intent Signals | Searching for RPM billing codes, remote patient monitoring vendors, chronic care management software, or telehealth reimbursement; job postings for care coordinators or telehealth nurses; attendance at HIMSS, ATA, or state medical association events | Tier 1: active G2 or software review site visits for RPM platforms; Tier 2: LinkedIn content engagement around value-based care or hospital readmission reduction |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | Owner, Partner, Medical Director, Director of Clinical Operations, COO, Practice Administrator, VP of Clinical Services | Tier 1: Practice owners and medical directors with direct budget authority; Tier 2: practice administrators and clinical operations directors who influence vendor selection |
| Primary Titles | Physician Owner, Primary Care Physician, Medical Director, Practice Administrator, Director of Clinical Operations, Chief Medical Officer, COO | Tier 1: Physician Owner and Medical Director; Tier 2: Practice Administrator and Director of Clinical Operations |
| Secondary Influencers | Chronic Care Manager, Care Coordinator, Telehealth Coordinator, Director of Nursing, Health IT Manager, Billing Manager | Tier 1: Care Coordinators who would operate the RPM platform daily; Tier 2: Billing Managers who validate reimbursement viability |
| LinkedIn Keywords | remote patient monitoring, chronic care management, RPM reimbursement, value-based care, care coordination, hospital readmission reduction, telehealth, population health management, diabetes management, hypertension management | Tier 1: profiles featuring RPM, chronic care management, or value-based care in headline or summary; Tier 2: profiles listing telehealth or care coordination experience |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| Physician Owner / Partner | C-Suite / Owner | Patient outcomes, practice revenue per patient, readmission rates, chronic panel management efficiency, reimbursement capture rate | Overwhelmed with chronic disease patient volume, missing RPM reimbursement revenue, unable to monitor patients between visits, staff burnout from reactive care | Searching RPM CPT billing codes, attending telehealth CME sessions, posting about patient no-show or readmission challenges on LinkedIn | New recurring revenue stream via CPT 99453/99454/99457, reduced patient hospitalizations, expanded patient reach without adding staff, automated vital sign alerts replacing manual check-in calls |
| Practice Administrator | Director / Manager | Operational cost per patient, billing collection rates, staff utilization, vendor contract compliance, regulatory compliance | Difficulty implementing new clinical programs without disrupting billing workflows, unclear ROI on new technology, staff training burden for new platforms | Downloading RPM billing guides, searching for RPM implementation checklists, reviewing telehealth vendor comparison content | Turnkey implementation with training and support included, reimbursable program that pays for itself, dedicated onboarding and monthly QA from CoordiNation Centric |
| Medical Director / CMO | C-Suite / VP | Clinical quality scores, HEDIS measures, readmission penalties avoided, patient satisfaction, care gap closure rates | Penalized for hospital readmissions, struggling to close care gaps for chronic patients between visits, limited visibility into patient adherence to medication regimens | Engaging with CMS quality reporting updates, sharing content on care gap closure, attending value-based care conferences | Real-time vitals data to intervene before hospitalizations, objective medication adherence data, improved HEDIS and Stars scores, reduced readmission penalties |
| Director of Nursing / Home Health Agency Director | Director / VP | Patient safety incident rate, care plan adherence, rehospitalization rate, staff-to-patient ratio efficiency, regulatory survey outcomes | Coordinating post-discharge care across fragmented teams, high rehospitalization rates triggering penalties, limited real-time visibility into patient vitals at home | Searching for post-discharge monitoring solutions, reviewing CMS home health value-based purchasing updates, attending home health association events | The Bridge software enabling facility-level oversight of discharged patients, physician engagement within hours of discharge, reduced readmissions and improved survey outcomes |
| Care Coordinator / Telehealth Coordinator | Manager / Individual Contributor | Number of patients successfully monitored per week, alert response time, patient engagement rate, documentation completeness for billing | Manual outreach to chronic patients is time-consuming and inconsistent, no centralized dashboard to view all patient vitals, difficulty meeting 20-minute monthly monitoring threshold for billing | Searching for care coordination software tools, engaging with RPM workflow content, asking questions in healthcare LinkedIn groups | Centralized clinical call center software via The Bridge, automated alerts when vitals breach thresholds, streamlined documentation supporting CPT code billing compliance |
Practices hiring for RPM or care coordination roles are actively investing in chronic disease management but often lack a turnkey platform. We target the physician owner and practice administrator at these accounts to position The Bridge and CoordiNation Centric's RPM program as the system that makes their new hire immediately productive.
Job Board Monitoring
LinkedIn Jobs Scrape
Indeed and ZipRecruiterEnrich Practice Data
Find Decision Maker Contacts
Verify EmailsIdentify Buying Committee
Email
LinkedInProspects engaging with competitor RPM brands on LinkedIn are in active consideration mode. We intercept them with a differentiated positioning on The Bridge software, turnkey implementation, and reimbursement support before a competitor closes the deal.
Competitor Page Follower Scrape
Competitor LinkedIn EngagementEnrich Profile to PracticeFind Work EmailValidate Practice Size and SpecialtyEmail
LinkedInHospitals and home health agencies penalized under HRRP have a compliance and financial imperative to reduce readmissions. We reach the CMO, Director of Nursing, and COO at these facilities immediately after penalty publication to offer The Bridge as a post-discharge monitoring solution.
CMS HRRP Penalty List Monitoring
Health System News MonitoringMatch Facility to ContactsFind CMO and COO EmailsVerify Contact EmailsIdentify Buying CommitteeEmailLinkedInHealthcare decision-makers posting or engaging with RPM and chronic care content on LinkedIn are signaling intent before they enter a formal vendor search. We identify and reach these prospects early to educate them on reimbursable RPM and secure a demo before competitors engage.
LinkedIn Post Engagement ScrapeTopic Monitoring FeedEnrich LinkedIn ProfileFind Practice EmailValidate Specialty and LocationIdentify Buying CommitteeLinkedInEmailConference attendees in primary care, cardiology, and endocrinology are actively seeking solutions to chronic disease management challenges. We identify attendees before and after the event and engage them with a personalized outreach sequence that connects conference themes to CoordiNation Centric's RPM program and reimbursement opportunity.
Conference Attendee List ScrapeEvent Hashtag and Post MonitoringSpeaker and Agenda Page ScrapeEnrich Attendee to PracticeFind Decision Maker EmailValidate Specialty and Panel SizeBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
