gtmagency
gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps Caddi's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | US, Canada, UK, Australia, Western Europe | Tier 1: US and Canada. Tier 2: UK and Australia. Tier 3: Western Europe |
| Employee Count | 10 to 200 employees with at least 1 dedicated sales or growth hire | Tier 1: 20 to 100. Tier 2: 10 to 20 and 100 to 200 |
| Industry / Vertical | B2B SaaS across HR Tech, FinTech, PropTech, HealthTech, eCommerce SaaS, VoIP, and vertical SaaS | Tier 1: HR Tech, FinTech, HealthTech. Tier 2: PropTech, eCommerce SaaS, VoIP. Tier 3: Other vertical SaaS |
| Key Qualifying Signal | Company has $1M or more ARR, runs sales-led motion, and reps are doing manual prospecting with no signal-based outbound system | Highest priority: $1M to $10M ARR with a named AE or SDR and no outbound automation. Medium priority: $10M to $30M ARR rebuilding a broken GTM stack |
| Tech Stack | Uses CRM such as HubSpot or Salesforce plus at least one sequencing tool such as Outreach, Salesloft, or Apollo but lacks Clay-based enrichment or signal routing | Tier 1: HubSpot or Salesforce plus Apollo or Outreach with no Clay. Tier 2: Lightweight stack, Notion or Airtable as CRM proxy |
| Revenue / Funding | $1M ARR minimum or Seed to Series B funded with active commercial team | Tier 1: Series A or B with named sales hire. Tier 2: Seed plus $1M ARR. Deprioritize pre-revenue or enterprise above $50M ARR |
| Intent Signals | Founder or VP Sales posting about pipeline problems, hiring for SDR or RevOps, visiting gtmagency.ai, or engaging with GTM or outbound content on LinkedIn | Highest: website visit plus LinkedIn engagement. High: hiring signal for SDR or RevOps. Medium: founder posting about pipeline or outbound struggle |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | C-Suite, VP, Director, or Head of with revenue ownership | Tier 1: CEO and CRO at companies under 50 employees. Tier 2: VP Sales or VP Marketing at 50 to 200 employees. Tier 3: Head of Growth or RevOps Director |
| Primary Titles | CEO, Co-Founder, CRO, VP of Sales, Head of Sales, VP of Growth | CEO and Co-Founder at Seed to Series A. CRO and VP Sales at Series A to B |
| Secondary Influencers | VP Marketing, Head of RevOps, Director of Demand Generation, Head of Partnerships | Loop in after primary contact engaged. RevOps Director often the internal champion for system builds |
| LinkedIn Keywords | outbound, pipeline generation, sales-led growth, go-to-market, revenue engine, SDR, cold outbound, signal-based selling, GTM strategy, demand gen | Prioritize profiles with recent posts or comments about pipeline problems, hiring sales, or scaling outbound |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| CEO or Co-Founder | C-Suite | New ARR, demo volume, CAC, time to first revenue | Wearing too many hats, no repeatable pipeline, feast-or-famine revenue, reps doing manual research instead of selling | Posting about GTM struggles, hiring first AE or SDR, visiting pricing or case study pages, engaging with outbound thought leaders on LinkedIn | A done-for-you revenue engine installed in 45 days that the team owns, compounding pipeline without adding headcount, first demos in weeks |
| CRO or VP of Sales | VP | Quota attainment, meetings booked, pipeline coverage ratio, ramp time for new reps | No clean signal layer, disconnected tools, reps burning time on research, inconsistent outbound results month to month | Hiring SDR or BDR, searching for outbound tools, LinkedIn posts about pipeline predictability, attending GTM or sales enablement webinars | Signal-based plays that route only qualified accounts to reps, multi-channel sequences that run automatically, pipeline that does not depend on heroics |
| VP of Marketing or Head of Demand Gen | VP | MQL volume, pipeline influenced, ad spend efficiency, content-attributed revenue | Ads not converting, content has no distribution strategy, no ABM system, sales and marketing misaligned on ICP | Running LinkedIn ads without ABM targeting, posting about content performance, evaluating demand gen tools, visiting competitor pages | Integrated outbound plus ads plus content engine targeting the same ICP account list, retargeting audiences synced to outbound sequences, authority-building content that pulls inbound |
| Head of RevOps or Revenue Operations Director | Director | Data hygiene, tool consolidation, CRM coverage, lead routing speed and accuracy | Twelve disconnected tools with no clean signal, manual data entry, no enrichment waterfall, reps working stale lists | Searching for Clay alternatives or enrichment tools, posting in RevOps communities, hiring for data or systems roles, evaluating CRM integrations | One enrichment and routing system built inside their stack, automated lead scoring with fit plus intent, clean deduped data flowing into CRM without manual work |
| Head of Growth or Growth Lead | Director or Manager | Activation rate, pipeline velocity, experiment volume, channel diversification | No systematic approach to outbound, growth experiments fail to compound, no signal layer connecting product usage to sales motion | Posting about PLG to SLG transition, experimenting with cold outbound, attending growth or GTM conferences, engaging with Clay or Apollo content | Signal-based outbound plays tied to product or behavioral triggers, multi-channel launch across outbound and ads in parallel, a system that learns and improves each month |
We target founders and VP Sales at freshly funded SaaS companies before they hire an agency or build in-house, referencing the raise and their new growth mandate. This window is 2 to 4 weeks and closes fast.
Funding alerts
Funding news scrape
LinkedIn announcements
Enrich account data
Find decision makers
Verify emailsIdentify Buying Committee
Email
LinkedInWe de-anonymize website visitors, match them to their company and title, and launch a same-day personalized sequence while intent is at its peak. This beats every outbound play on conversion because the prospect already came to us.
De-anonymize visitors
Real-time page signals
Visitor enrichmentMatch visitor to contactVerify email and LinkedIn
Pull CRM historyEmail
LinkedInWe track every champion and warm contact for job changes, then reach out within 48 hours of the move while they are still building their new GTM stack. Past trust converts faster than any cold outreach.
Champion job change alertsLinkedIn profile changesCRM contact monitoringNew company account dataVerify new contact detailsScore new account fitIdentify Buying CommitteeLinkedInEmailWe target founders and VP Sales at SaaS companies actively hiring for outbound or ops roles, reaching them before they spend 90 days recruiting and 6 months ramping someone who still needs a system. This is the exact moment they are thinking about pipeline.
Job posting scrapeLinkedIn job alerts
Hiring signal monitoringEnrich hiring companyFind founder and VP SalesVerify contact emailsIdentify Buying CommitteeEmailLinkedInWe scrape engaged audiences from high-traffic GTM thought leader posts and target SaaS decision makers who are actively researching outbound and pipeline solutions. These prospects are already in buying mode, they just have not found us yet.
Scrape post engagers
Monitor GTM influencer postsLinkedIn engagement signalsEnrich engager profilesFilter to ICP accountsVerify emailsBuying CommitteeLinkedInYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
