gtmagency
gtmagency
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Previously ran growth for 500+ SaaS companies through their product launches. Our team has also worked with companies backed by
This playbook maps AtGames Cloud's ideal customer profile across account, prospect, and persona dimensions, then lays out 5 signal-based outbound plays. Each play fires on a specific buying signal so your outreach lands the moment a prospect is most likely to act.
| Dimension | Qualified | Prioritization |
|---|---|---|
| Geography | North America (primary), Western Europe, Australia | Tier 1: USA and Canada. Tier 2: UK, Germany, Australia |
| Employee Count | 5 to 500 employees for venue operators; 10 to 200 for game publishers and IP licensors | Prioritize 10 to 100 employee studios and mid-size venue chains |
| Industry / Vertical | Retro and indie game publishers, arcade venue operators, family entertainment centers, entertainment IP holders, coin-op distributors | Prioritize game publishers with retro or classic IP catalogs and FEC operators with 2 or more locations |
| Key Qualifying Signal | Company operates or distributes connected arcade cabinets (Legends series or compatible), owns retro gaming IP, or licenses games to digital arcade platforms | Highest priority: IP owners actively licensing to digital platforms. High: FEC chains expanding their cabinet fleets |
| Tech Stack | Digital distribution platforms, game streaming infrastructure, Unity or Unreal Engine, arcade management software, POS or venue management tools | Prioritize accounts using game streaming or digital storefront tools indicating appetite for cloud arcade services |
| Revenue / Funding | Game publishers with $500K to $50M ARR; FEC operators with $1M to $100M annual revenue; IP licensors with documented royalty revenue | Prioritize bootstrapped or seed-stage studios seeking distribution reach and venue chains with documented expansion plans |
| Intent Signals | Job postings for digital distribution or licensing roles, announcements of new arcade titles, FEC expansion press releases, attendance at IAAPA or Licensing Expo | Highest priority: companies actively posting for digital distribution, licensing, or game monetization roles |
| Dimension | Qualified | Prioritization |
|---|---|---|
| Seniority | C-Suite, VP, Director, Head of | Prioritize CEO and VP Business Development at publishers; Director of Operations at FEC chains |
| Primary Titles | CEO, COO, VP of Business Development, Director of Licensing, Head of Digital Distribution, VP of Partnerships | VP Business Development and Director of Licensing have highest conversion signal for AtGames Digital Services |
| Secondary Influencers | Game Producer, Technical Director, VP of Marketing, Arcade Operations Manager | Loop in Technical Director when discussing ArcadeNet SDK integration; loop in Marketing for co-branded campaigns |
| LinkedIn Keywords | arcade licensing, retro gaming, digital distribution, game monetization, IP licensing, family entertainment center, coin-op, classic games, game streaming, arcade management | Prioritize profiles combining licensing or distribution keywords with gaming or entertainment context |
| Persona | Level | KPIs | Related Challenges | Intent Signals | Related Benefits |
|---|---|---|---|---|---|
| VP of Business Development (Game Publisher) | VP | New licensing deals closed per quarter, royalty revenue growth, platform reach expansion | Finding distribution channels beyond console and PC storefronts, negotiating favorable royalty splits, reaching arcade-native audiences | Posting for licensing or partnership roles, attending Licensing Expo or GDC, announcing new platform deals | AtGames Digital Services provides a direct channel to millions of Legends arcade users, streamlined licensing agreements, and recurring royalty revenue from a captive arcade audience |
| Director of Licensing (IP Holder) | Director | Number of active licensing agreements, IP monetization revenue, brand placement reach | Protecting IP while scaling distribution, identifying non-traditional monetization channels, tracking license compliance | Filing new trademark or copyright registrations, hiring IP counsel, seeking arcade or interactive entertainment partnerships | AtGames offers a vetted, brand-safe platform with global arcade distribution, usage reporting, and compliance infrastructure built for classic IP |
| CEO or Founder (Indie Game Studio) | C-Suite | Monthly active users, revenue per title, new platform launches | Limited marketing budget, difficulty breaking into physical or arcade distribution, competing for shelf space on crowded digital storefronts | Launching a new retro-style title, posting about platform diversification, attending indie game showcases | ArcadeNet puts indie titles in front of a passionate retro gaming community with zero storefront competition, reducing CAC and increasing LTV through subscription revenue sharing |
| Director of Operations (FEC or Arcade Venue Chain) | Director | Cabinet uptime, revenue per square foot, guest return rate, game variety scores | Keeping cabinet content fresh without costly hardware swaps, managing multi-location game libraries, reducing downtime | Posting job openings for arcade technicians, announcing new venue locations, inquiring about cabinet upgrade programs | AtGames cloud infrastructure enables OTA game updates, centralized fleet management, and access to an expanding ArcadeNet game library across all connected cabinets |
| VP of Marketing (Game Publisher or Entertainment Brand) | VP | Brand awareness in gaming verticals, co-marketing ROI, audience reach beyond core demographics | Reaching retro gaming enthusiasts authentically, finding co-branded placement opportunities, proving arcade channel ROI | Running retro gaming campaigns, sponsoring esports or leaderboard events, engaging gaming influencer communities | AtGames Leaderboards and tournament infrastructure provide branded co-marketing surfaces with built-in retro gaming audiences and measurable engagement metrics |
We scrape exhibitor and attendee lists from major arcade and amusement trade shows to identify FEC operators and arcade venue chains actively expanding their floor, then reach out with AtGames Digital Services and ArcadeNet as the content and cloud infrastructure layer for their cabinet fleet.
IAAPA Exhibitor ListAmusement Expo Attendees
Event LinkedIn Posts
Company and Contact Enrich
Venue Location Count
Tech Stack CheckIdentify Buying Committee
Email
LinkedInWe identify game IP owners and classic entertainment brands actively seeking new distribution channels and pitch AtGames Digital Services as a turnkey arcade licensing and cloud distribution partner with a built-in audience of retro gaming enthusiasts.
Trademark Filing MonitorLinkedIn Job Post Scrape
Gaming Press AnnouncementsCompany Firmographic EnrichIP Portfolio ResearchDecision Maker FindEmail
LinkedInWe monitor game launch announcements and platform diversification discussions from indie studios producing retro-compatible titles and engage them with ArcadeNet as a zero-competition distribution channel with subscription-based revenue sharing.
Steam New Release MonitorLinkedIn Post Scrape
Reddit Gaming SubredditsStudio and Founder EnrichTitle Genre Verification
Contact Email FindIdentify Buying CommitteeEmailLinkedInWe scrape followers and engagers of competing arcade platform and cabinet brand pages on LinkedIn to find operators, publishers, and IP holders actively researching the space, and intercept them with AtGames Digital Services as the cloud-native alternative.
Competitor Page Follower ScrapeCompetitor Post Engager ScrapeLinkedIn Sales NavigatorProfile and Company EnrichICP Qualification ScoreEmail Waterfall FindIdentify Buying CommitteeEmailLinkedInWe monitor job postings from FEC and arcade venue operators for roles that indicate fleet growth or infrastructure investment, and target their operations leadership with AtGames Digital Services as a way to reduce technician dependency through cloud-managed cabinet updates.
Indeed and LinkedIn Job ScrapePredictLeads Hiring MonitorCompany Website Job BoardCompany Location Count EnrichDecision Maker Find
Email VerificationBuying CommitteeEmailYou'll have qualified demos booked in your calendar within 45 days: infrastructure, sequences, and live campaigns installed for you.
You don't pay a retainer. Everything we build belongs to you from day one: data, playbooks, and infrastructure.
If by day 45 you aren't seeing qualified demos booked in your calendar, we keep working completely for free until you do.
We build and install a fully automated, signal-based outbound system, outbound, ads, and content, in a 45-day sprint. No retainer, and you own everything. Demos booked in 45 days or we work free until they are.
